Drew Smith
ArticleUnderpromising and overdelivering in the age of the software-defined vehicle
In an era in which brands like Audi, Volkswagen as well as start-ups such as Fisker, are asking customers to put their faith in an entirely new technology, maybe OEMs are better off underpromising and overdelivering, writes Drew Smith
ArticleIn praise of pushbuttons (and other physical controls)
Buttons are making a slight return thanks to revised guidance from Euro NCAP. Drew Smith considers what we lost in the move to screens, and what we might gain from the new rules
ArticleOpinion: The UX pain of EV rental
By adding EVs to rental fleets without perfecting the end-to-end experience, brands which claim to be customer-focused have squandered an opportunity to build customer acceptance, writes Drew Smith
Article‘In the race to be “cool”, quality and coherence are being left behind’
CES 2024 demonstrated that established OEMs like Volkswagen, BMW and Mercedes are asking the wrong questions when it comes to user experience
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Chris Bangle: The future of auto design; the purpose of life
As part of the recent graduation exhibition at Umea Institute of Design, Chris Bangle was invited to give the keynote address. Given that the theme for the event was change, it's difficult to think of a speaker better qualified to pass on their insights to a new generation of designers.
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London Design Festival 2009
After the overly serious tone of the main event, The Dock, on the Grand Union canal at Portobello Dock, was literally and metaphorically a breath of fresh air. Feeling more like a design picnic, with Tom Dixon, his dog and family in attendance, the youthful enthusiasm of the designers exhibiting ...
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London Design Festival 2009
As a cautiously-optimistic Frankfurt motor show followed a somber Geneva, so followed the more upbeat London Design Festival from an understated 2009 Milan Salone del Mobile. While the Salone saw manufacturers scaling back and designers reminiscing about simpler times, at 100% Design, Designers Block and The Dock (a new event ...
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Umea Institute of Design degree show 2010
Volkswagen Moog Klaud Wasiak While on internship at Volkswagen, Wasiak discovered the central role that electronic music plays in the youth culture of modern Germany. The Moog is Wasiak's interpretation of how electronica could be transposed into the form language for a ...
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Umea Institute of Design degree show 2010
Earlier this month, Car Design News attended Umea University's annual degree show. Covering student work from the MA Interaction Design, Advanced Product Design and Transport Design programs and the BA Industrial Design program, it was the first exhibition overseen by Umea's new Rector, Anna Valtonen, formerly head of Design Research ...
