GAC Entranze - designed to share experiences
By Lem Bingley2019-08-23T12:02:00
Chinese automotive company GAC used virtual reality technology to connect the China and LA studios’ together to design this striking crossover-MPV for the Detroit auto show in 2019. Look inside and the fresh approach to the MPV typology becomes even more apparent - led by Pontus Fontaeus, its interior materials, textures and shapes create some really interesting themes for travelling with friends or family in the connected age
GAC Motor set up its advanced design centre in Los Angeles in 2017 – its first satellite studio outside China. The LA team is led by executive design director Pontus Fontaeus, who was hired in October 2017 from a faltering Faraday Future, where he had overseen interiors, branding and user experience. Not much more than a year later, GAC’s LA studio wheeled out its first concept car, a seven-seat electric MPV called Entranze, revealed at the 2019 Detroit auto show.