The announcement of Geely’s brand-new electric car sub-brand Geometry, so fully-formed and sophisticated, was a shock to many at the 2019 Shanghai motor show. Demonstrating the speed – and style – of change in the Chinese automotive market, and featuring genuine innovations previously reserved for concept cars, the Geometry A (seen here in early production form) has an interior which is a revelation for a car in its price-bracket.
The announcement of Geely’s brand-new electric car sub-brand Geometry, so fully-formed and sophisticated, was a shock to many at the 2019 Shanghai motor show. Demonstrating the speed – and style – of change in the Chinese automotive market, and featuring genuine innovations previously reserved for concept cars, the Geometry A (seen here in early production form) has an interior which is a revelation for a car in its price-bracket.
The Geometry A had a smooth development programme too, says Guy Burgoyne, design VP, Geely Design China. “In this project, it wasn’t a case of the design department doing something they couldn’t, and then the engineering team getting annoyed about it,” he begins with a broad smile. “It was really good-natured, and there were no big egos that stopped collaboration. Everyone had a common goal.”
This content is available to subscribers only | Sign in
Unlock exclusive design knowledge, inspiration & connection.
Knowledge
Inspiration
Billed as $194 annually
Other currencies: £149 / €179 annually
Available to new subscribers only
Knowledge
Inspiration
Connection
Billed as $259 annually
Other currencies: £199 / €239 annually
Knowledge
Inspiration
Connection
Billed as $389 annually
Other currencies: £299 / €359 annually
Explore more subscription options.
For help with individual user subscriptions please contact:
Eric Ng
Eric.Ng@ultimamedia.com
For help with multi user subscriptions please contact:
Angela Yang
Angela.Yang@cardesignnews.com
Furniture, fashion, cars, make for a veritable feast of materials. Car Design News sampled the offerings at Milan Design Week 2024
Dacia has torn up the rulebook with its latest concept. Originally a thought experiment for the company’s brand values, the Manifesto project quickly snowballed into concept that was driven from the inside out
Car Design News presents the key takeaways from a recent livestream: how will CMF shape an electric future?
