Design Essay: The Strange Allure of Ugliness

2003 Porsche Cayenne

Are tastes changing, or is taste simply disappearing? We try not to cover our eyes…

In recent times however, a marked change seems to have occurred, in that a grotesque appearance doesn’t seem to be quite the curse it once was. Whereas the unseemly conveyances of the past were for the most part condemned to commercial failure and social ignominy, many of today’s automotive success stories are, by contrast, conspicuously uneasy on the eye.

How exactly does a car almost universally derided upon launch, in large part due to its bloated and piggish appearance, go on to not only propel its once-beleaguered maker into the commercial stratosphere, but to turbocharge a premium SUV revolution which swept the entire industry?

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