Cadillac’s Crystal Windham walks us through the 2021 Escalade
By Laura Burstein2021-03-15T14:07:00
The new Cadillac Escalade has been redesigned with consumer feedback at the forefront. Interior design director Crystal Windham tells Car Design News about the highlights
Nothing says “American dream” quite like the Cadillac Escalade. It’s big, it’s imposing, and it demands a lot of attention. For more than two decades, it’s been the ride of choice for actors, politicians, executives, and sports stars. Rappers and other artists have, quite literally, sung the praises of the Escalade in dozens of songs. With so many famous butts sitting in Escalade seats, it’s no surprise that designers listened to their customers when it came time for a redesign.
“It was very clear from the beginning that what our customers wanted out of their large SUV was for it to feel more car-like,” explains Crystal Windham, director of design for Cadillac interiors. “And as designers, we have to interpret what that means. How do they want to feel?” For Windham’s design team, that meant creating more openness and visibility so occupants would feel more relaxed.