Cars

Ford’s new Maverick pick-up – handy and hybridised

By 2021-06-08T10:46:00

HERO Ford Maverick_Hybrid_XLT_03

Ford’s new compact pick-up, dubbed Maverick, puts the emphasis on versatility and customisation. It will be available in ICE-only and hybrid options

For the first time in the US, Ford is launching a small pick-up truck designed for the adventurous, not-so-typical truck crowd. 

“There was a central question in this case: How do we leverage Ford’s strength and trust to attract new customers?” Ford chief designer Ehab Kaoud tells Car Design News. “The phrase we kept coming back to was simple, but not basic,” he says. The result was a unibody compact vehicle with flexible storage inside and out, priced at just US$19,995 for the entry-level model. 

“There’s nothing we could really benchmark against in the US,” Kaoud continues. “We had the Courier, and globally there’s a Fiat and a couple of other vehicles from VW, but what makes the Maverick very exciting is that it’s a hybrid that will do 40mpg and 500 miles on a single tank.”

This content is available to subscribers only   |   Sign in

Get unlimited access to Car Design News

Unlock exclusive design knowledge, inspiration & connection.

Essential Trial

Trial

Includes:


Knowledge
  • Keep up-to-date with new car and who's where news exclusives
  • Discover the latest design thinking with design leader interviews
  • Stay ahead of the curve with design trend report articles and livestreams

Inspiration
  • Step inside leading design studios with our 'inside the studio' series
  • Read in-depth reviews of the new and influential vehicles
  • Discover cutting edge designs from other design disciplines
  • Access Interior Motives magazine in digital page turner format

30-days free

Then $16 per month

Billed as $194 annually

Start trial

Other currencies: £149 / €179 annually

Available to new subscribers only

Essential Plus

Essential

Includes:


Knowledge
  • Keep up-to-date with new car and who's where news exclusives
  • Discover the latest design thinking with design leader interviews
  • Stay ahead of the curve with design trend report articles and livestreams

Inspiration
  • Step inside leading design studios with our 'inside the studio' series
  • Read in-depth reviews of the new and influential vehicles
  • Discover cutting edge designs from other design disciplines
  • Receive 2x print editions of Interior Motives per year
  • Activate a 20% discount on the annual Car Design Review yearbook

Connection
  • Take part in subscriber only design challenges

$22 per month

Billed as $259 annually

Subscribe today

Other currencies: £199 / €239 annually

Premium

Premium-svg

Includes:


Knowledge
  • Keep up-to-date with new car and who's where news exclusives
  • Discover the latest design thinking with design leader interviews
  • Stay ahead of the curve with design trend report articles and livestreams
  • Access deeper insights with trend report whitepapers

Inspiration
  • Step inside leading design studios with our 'inside the studio' series
  • Read in-depth reviews of the new and influential vehicles
  • Discover cutting edge designs from other design disciplines
  • Receive 2x print editions of Interior Motives per year
  • Receive 1x annual copy of the Car Design Review yearbook
  • Activate a 25% discount on additional Car Design Review books

Connection
  • Take part in subscriber only design challenges
  • Participate in subscriber only online workshops

$32 per month

Billed as $389 annually

Subscribe today

Other currencies: £299 / €359 annually
 

Explore more subscription options.

 


Need help?


For help with individual user subscriptions please contact:

Eric Ng
Eric.Ng@ultimamedia.com

For help with multi user subscriptions please contact:

Angela Yang
Angela.Yang@cardesignnews.com

 

Sign in   |   Forgotten password