Cars

Lincoln unveils swanky Aviator Shinola Concept

By 2021-08-02T11:34:00

Lincoln_Aviator_Shinola_Concept_23

This one-off luxury SUV is the result of a collaboration with a watch and jewelry specialist

The best designers find inspiration outside their bubbles. For Kemal Curic and his team at Lincoln, that means everything from visits to NASA space labs to local artisanal galleries. These field trips paved the way for Lincoln’s latest project: a collaboration with Shinola, a Detroit-based company known for its watches, bicycles, and leather goods.

“We often go to inspirational places and this one felt like a perfect fit,” Kemal says of his team’s visit to the flagship store in downtown Motown. “Shinola opened up their doors and shared their entire collection with us. The craftsmanship really spoke to us as a design team. The attention to detail and things that are hand finished, those are the things really shared between the two brands.”

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