Interior Motives Summer 2021: Mercedes Benz EQS

aMerc EQS - int Hyperscreen dash

The Mercedes EQS’ mother of all screens polarised the design community between believers and sceptics. However, Guy Bird finds there is more to the German’s marque’s interior than its vaunted black mirror

Love it or loathe it, the ‘physically buttonless’ 55.5in car-width ‘Hyperscreen’ option that dominates the cabin of the production Mercedes EQS full-electric limousine is a significant moment in interior car design. Making ever bigger touchscreens and reducing real buttons and switches until the instrument panel has none at all is a logical move, given the increasing number and size of screens within other areas of our lives from TVs to tablets. But in some quarters of the internet, the announcement of the ultimate no-button instrument panel was also shocking and branded potentially dangerous.

First unveiled virtually to the world in January 2021 as just a screen – actually three large screens under one glass – and then later in early 2021 as part of the wider EQS vehicle reveal, it’s arguably made its interior more (in)famous than its exterior, or indeed its power and performance. And for that again the EQS is significant.

This content is available to subscribers only   |   Sign in

Get unlimited access to Car Design News

Unlock exclusive design knowledge, inspiration & connection.

Essential Trial

Trial

Includes:


Knowledge

  • Keep up-to-date with new car and who's where news exclusives
  • Discover the latest design thinking with design leader interviews
  • Stay ahead of the curve with design trend report articles and livestreams

Inspiration

  • Step inside leading design studios with our 'inside the studio' series
  • Read in-depth reviews of the new and influential vehicles
  • Discover cutting edge designs from other design disciplines
  • Access Interior Motives magazine in digital page turner format

30-days free

Then $16 per month

Billed as $194 annually

Start trial

Other currencies: £149 / €179 annually

Available to new subscribers only

Essential Plus

Essential

Includes:


Knowledge

  • Keep up-to-date with new car and who's where news exclusives
  • Discover the latest design thinking with design leader interviews
  • Stay ahead of the curve with design trend report articles and livestreams

Inspiration

  • Step inside leading design studios with our 'inside the studio' series
  • Read in-depth reviews of the new and influential vehicles
  • Discover cutting edge designs from other design disciplines
  • Receive 2x print editions of Interior Motives per year
  • Activate a 20% discount on the annual Car Design Review yearbook

Connection

  • Take part in subscriber only design challenges

$22 per month

Billed as $259 annually

Subscribe today

Other currencies: £199 / €239 annually

Premium

Premium-svg

Includes:


Knowledge

  • Keep up-to-date with new car and who's where news exclusives
  • Discover the latest design thinking with design leader interviews
  • Stay ahead of the curve with design trend report articles and livestreams
  • Access deeper insights with trend report whitepapers

Inspiration

  • Step inside leading design studios with our 'inside the studio' series
  • Read in-depth reviews of the new and influential vehicles
  • Discover cutting edge designs from other design disciplines
  • Receive 2x print editions of Interior Motives per year
  • Receive 1x annual copy of the Car Design Review yearbook
  • Activate a 25% discount on additional Car Design Review books

Connection

  • Take part in subscriber only design challenges
  • Participate in subscriber only online workshops

$32 per month

Billed as $389 annually

Subscribe today

Other currencies: £299 / €359 annually

 

Explore more subscription options.

 


Need help?


For help with individual user subscriptions please contact:

Eric Ng
Eric.Ng@ultimamedia.com

For help with multi user subscriptions please contact:

Angela Yang
Angela.Yang@cardesignnews.com

 

Sign in     Forgotten password