Goodwood’s Festival of Speed is the premier automotive event on the UK calendar, offering up a compelling mix of contemporary design-led brands, technological innovation and old-time classics, all set to a high-octane soundtrack of screaming engines and, these days, humming EVs
There was a pretty constant buzz around the Polestar stand where visitors were treated to a close-up view of the frankly stunning 02 roadster concept facing off against real-life brand manifesto, the Precept. The brand had a whirl at the famous Goodwood hill climb in the Precept’s production progeny, the 5, complete in dazzle ships livery.
Though it began as a spin-off from Volvo, Polestar, thanks to its careful attention to design, feels more and more like an established standalone marque. Case in point, the latest branding campaign that adorned the antechamber behind the cars, which looks like an adroit slice of graphic design conjured up digitally. Design director, Maximillian Missoni, revealed the strong vertical lines were created using long-exposure photography at the docks near the Polestar headquarters.
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