Pratap Bose on Mahindra’s ‘Big Daddy’ of an SUV

Mahindra Scorpio-N 20222 1920x1080

Mahindra’s new full-size SUV is made in India but targets a global market

Attracting Glastonbury-esque interest, Mahindra’s new SUV clocked 25,000 orders within the first minute of books opening on 30 July, and 100,000 within the first 30 minutes. Totalling US$2.3bn in value (and counting) it was a fair scoop for the Indian car maker and an indication of just how iconic the Scorpio nameplate is in its home market.

But Mahindra has loftier goals, heralding the new Scorpio-N – which informally stands for ‘next generation’ – as a truly global product. Car Design News caught up with Pratap Bose, head of design at Mahindra and judge at the People Awards, to find out how the team approached the latest generation and where SUV design may be headed in future.

Car Design News: The Scorpio-N was a result of collaboration between Pininfarina in Italy and several Mahindra teams across India and the US. How does that relationship work?

Pratap Bose: It is on a project-by-project basis. Of course, if something is very specific to the Indian market I would usually only ask the India team to work on it. Having said that, we have involved Pininfarina in the past in such projects. In some cases, all three studios will compete but generally there is a lot of collaboration.

This content is available to subscribers only   |   Sign in

Get unlimited access to Car Design News

Unlock exclusive design knowledge, inspiration & connection.

Essential Trial

Trial

Includes:


Knowledge

  • Keep up-to-date with new car and who's where news exclusives
  • Discover the latest design thinking with design leader interviews
  • Stay ahead of the curve with design trend report articles and livestreams

Inspiration

  • Step inside leading design studios with our 'inside the studio' series
  • Read in-depth reviews of the new and influential vehicles
  • Discover cutting edge designs from other design disciplines
  • Access Interior Motives magazine in digital page turner format

30-days free

Then $16 per month

Billed as $194 annually

Start trial

Other currencies: £149 / €179 annually

Available to new subscribers only

Essential Plus

Essential

Includes:


Knowledge

  • Keep up-to-date with new car and who's where news exclusives
  • Discover the latest design thinking with design leader interviews
  • Stay ahead of the curve with design trend report articles and livestreams

Inspiration

  • Step inside leading design studios with our 'inside the studio' series
  • Read in-depth reviews of the new and influential vehicles
  • Discover cutting edge designs from other design disciplines
  • Receive 2x print editions of Interior Motives per year
  • Activate a 20% discount on the annual Car Design Review yearbook

Connection

  • Take part in subscriber only design challenges

$22 per month

Billed as $259 annually

Subscribe today

Other currencies: £199 / €239 annually

Premium

Premium-svg

Includes:


Knowledge

  • Keep up-to-date with new car and who's where news exclusives
  • Discover the latest design thinking with design leader interviews
  • Stay ahead of the curve with design trend report articles and livestreams
  • Access deeper insights with trend report whitepapers

Inspiration

  • Step inside leading design studios with our 'inside the studio' series
  • Read in-depth reviews of the new and influential vehicles
  • Discover cutting edge designs from other design disciplines
  • Receive 2x print editions of Interior Motives per year
  • Receive 1x annual copy of the Car Design Review yearbook
  • Activate a 25% discount on additional Car Design Review books

Connection

  • Take part in subscriber only design challenges
  • Participate in subscriber only online workshops

$32 per month

Billed as $389 annually

Subscribe today

Other currencies: £299 / €359 annually

 

Explore more subscription options.

 


Need help?


For help with individual user subscriptions please contact:

Eric Ng
Eric.Ng@ultimamedia.com

For help with multi user subscriptions please contact:

Angela Yang
Angela.Yang@cardesignnews.com

 

Sign in     Forgotten password