Cars

Exclusive: Inside Faraday Future’s California design studio

By 2023-01-04T11:12:00

Laura Burstein visits Faraday Future

Car Design News gets a private tour of the EV start-up’s design studio 

Yes, Faraday Future still exists. It’s been a tumultuous nine years for the California-based startup, which has endured funding issues, investor disputes, and management shuffles. Recently, Faraday’s board ousted global CEO Carsten Breitfeld, who previously co-founded and led the now-defunct EV startup Byton, and before that spent a decade at BMW Group. Now, led by the company’s previous China CEO, Xuefeng Chen, Faraday Future says it’s secured additional capital and is on its way to starting production of its flagship FF 91 at the end of March 2023.

Through it all, the Faraday Future design team shows up and gets to work. Operating out of a former Nissan office building in Los Angeles County’s South Bay (once the heart of America’s aerospace industry), the two-storey design studio and related operations house about 24 designers across 24,000 square feet of space. There, design director Page Beermann (previously with BMW in Munich and Designworks in California) oversees departments including interior, exterior, industrial design, CMF, UI/UX, brand design, CAD, and other disciplines.

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