Cars

Audi challenges luxury typologies with new Activesphere concept

By 2023-01-30T12:08:00

Audi Activesphere concept30567

Audi’s shape-shifting showcar goes from sportback to mini pickup truck, with a ground-breaking mixed-reality interior

We’ve talked for a while here at CDN about the end of traditional vehicle typologies, enabled by electric powertrains, pushed by ever-advancing UX/UI technology, and tantalized by the promise of fully autonomous driving. Audi is the latest to push the boundaries of body styles with the Activesphere concept, a luxury coupe-cum-pickup that forges a new direction for the Four Rings into outdoorsy utility.  

“This typology is so unique, it’s something we’ve never seen before at Audi,” says Marc Lichte, head of Audi design. “It’s radically new and completely surprising.”

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