With car shows facing a uncertain future, the focus has turned to smaller bespoke events as exemplified by the recent Car Design Event in Munich. Car Design News was in attendance
While the established motor shows continue to wrangle an existential crisis in the manner of a fifty-something exec with receding hairline, the focus has turned to smaller, more bespoke events. Often these are brand specific and orbit around the launch of a car or concept – note Hyundai’s countryside setting for the new Kona.
Nothing so exclusive for the inaugural Car Design Event at the Drivers and Busines Club at Munich Motorworld, (though the Hyundai Group did feature) where a coterie of high-level designers brought concept and production cars, but more importantly their thoughts on design to an invite-only crowd. Launched by a pair of automotive journalists Des Sellmeijer and long-time contributor to CDN, Jens Meiners…
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