Cars

Mini targets authenticity as bigger models come in

By 2023-05-16T12:17:00

New Mini design language elements019_highRes_-

Head of Mini design, Oliver Heilmer, tells Car Design News about the brand’s new design language: Charismatic Simplicity

Following the reveal of the Aceman concept some time back now, Mini has shared more insight into its upcoming design refresh. Dubbed ‘Charismatic Simplicity’, the new design language comes amid the introduction of a new, larger model to the Mini family.

Indeed, the Aceman was a preview of this new model – the brand’s first ever concept – and so part of the challenge was ensuring that “Mini feeling” remains intact as its physical proportions swell. But it’s not all about size, with new emphasis on lighting, a modern, minimalist interior and newly interpreted wheel designs. 

Head of Mini design, Oliver Heilmer, describes…

This content is available to subscribers only   |   Sign in

Get unlimited access to Car Design News

Unlock exclusive design knowledge, inspiration & connection.

Essential Trial

Trial

Includes:


Knowledge
  • Keep up-to-date with new car and who's where news exclusives
  • Discover the latest design thinking with design leader interviews
  • Stay ahead of the curve with design trend report articles and livestreams

Inspiration
  • Step inside leading design studios with our 'inside the studio' series
  • Read in-depth reviews of the new and influential vehicles
  • Discover cutting edge designs from other design disciplines
  • Access Interior Motives magazine in digital page turner format

30-days free

Then $16 per month

Billed as $194 annually

Start trial

Other currencies: £149 / €179 annually

Available to new subscribers only

Essential Plus

Essential

Includes:


Knowledge
  • Keep up-to-date with new car and who's where news exclusives
  • Discover the latest design thinking with design leader interviews
  • Stay ahead of the curve with design trend report articles and livestreams

Inspiration
  • Step inside leading design studios with our 'inside the studio' series
  • Read in-depth reviews of the new and influential vehicles
  • Discover cutting edge designs from other design disciplines
  • Receive 2x print editions of Interior Motives per year
  • Activate a 20% discount on the annual Car Design Review yearbook

Connection
  • Take part in subscriber only design challenges

$22 per month

Billed as $259 annually

Subscribe today

Other currencies: £199 / €239 annually

Premium

Premium-svg

Includes:


Knowledge
  • Keep up-to-date with new car and who's where news exclusives
  • Discover the latest design thinking with design leader interviews
  • Stay ahead of the curve with design trend report articles and livestreams
  • Access deeper insights with trend report whitepapers

Inspiration
  • Step inside leading design studios with our 'inside the studio' series
  • Read in-depth reviews of the new and influential vehicles
  • Discover cutting edge designs from other design disciplines
  • Receive 2x print editions of Interior Motives per year
  • Receive 1x annual copy of the Car Design Review yearbook
  • Activate a 25% discount on additional Car Design Review books

Connection
  • Take part in subscriber only design challenges
  • Participate in subscriber only online workshops

$32 per month

Billed as $389 annually

Subscribe today

Other currencies: £299 / €359 annually
 

Explore more subscription options.

 


Need help?


For help with individual user subscriptions please contact:

Eric Ng
Eric.Ng@ultimamedia.com

For help with multi user subscriptions please contact:

Angela Yang
Angela.Yang@cardesignnews.com

 

Sign in   |   Forgotten password