Main Navigation

Designworks’ yacht collab previews luxury interior

By 2023-06-13T10:57:00

BMW Designworks x Tyde Yachts the Icon HMI render

A new kind of luxury yacht is born out of a unique collaboration and may preview the executive ‘car’ of the future

Cannes is known by most of the world by its famous film festival and the glitterati that event attracts. But something completely new was recently introduced at Cannes — not on the silver screen, but out in the harbor. BMW Designworks and TYDE Yachts introduced THE ICON, a new type of personal luxury yacht.

Is THE ICON the future of the luxury sedan — a watercraft as a new executive ‘car’? Think of the many cities that currently have, or historically have had, strong waterways. Not just Venice, but Milan, New York, Amsterdam, Seattle, Hong Kong, Bangkok, St. Petersburg, and yes, London, just to name a few. In an era of rising sea levels, have BMW and TYDE just shown us future?

With a…

This content is available to subscribers only   |   Sign in

Get unlimited access to Car Design News

Unlock exclusive design knowledge, inspiration & connection.

Essential Trial

Trial

Includes:


Knowledge
  • Keep up-to-date with new car and who's where news exclusives
  • Discover the latest design thinking with design leader interviews
  • Stay ahead of the curve with design trend report articles and livestreams

Inspiration
  • Step inside leading design studios with our 'inside the studio' series
  • Read in-depth reviews of the new and influential vehicles
  • Discover cutting edge designs from other design disciplines
  • Access Interior Motives magazine in digital page turner format

30-days free

Then $16 per month

Billed as $194 annually

Start trial

Other currencies: £149 / €179 annually

Available to new subscribers only

Essential Plus

Essential

Includes:


Knowledge
  • Keep up-to-date with new car and who's where news exclusives
  • Discover the latest design thinking with design leader interviews
  • Stay ahead of the curve with design trend report articles and livestreams

Inspiration
  • Step inside leading design studios with our 'inside the studio' series
  • Read in-depth reviews of the new and influential vehicles
  • Discover cutting edge designs from other design disciplines
  • Receive 2x print editions of Interior Motives per year
  • Activate a 20% discount on the annual Car Design Review yearbook

Connection
  • Take part in subscriber only design challenges

$22 per month

Billed as $259 annually

Subscribe today

Other currencies: £199 / €239 annually

Premium

Premium-svg

Includes:


Knowledge
  • Keep up-to-date with new car and who's where news exclusives
  • Discover the latest design thinking with design leader interviews
  • Stay ahead of the curve with design trend report articles and livestreams
  • Access deeper insights with trend report whitepapers

Inspiration
  • Step inside leading design studios with our 'inside the studio' series
  • Read in-depth reviews of the new and influential vehicles
  • Discover cutting edge designs from other design disciplines
  • Receive 2x print editions of Interior Motives per year
  • Receive 1x annual copy of the Car Design Review yearbook
  • Activate a 25% discount on additional Car Design Review books

Connection
  • Take part in subscriber only design challenges
  • Participate in subscriber only online workshops

$32 per month

Billed as $389 annually

Subscribe today

Other currencies: £299 / €359 annually
 

Explore more subscription options.

 


Need help?


For help with individual user subscriptions please contact:

Eric Ng
Eric.Ng@ultimamedia.com

For help with multi user subscriptions please contact:

Angela Yang
Angela.Yang@cardesignnews.com

 

Sign in   |   Forgotten password