Read our interview with GAC’s head of design, Fan Zhang, which featured in the Car Design Review 9 book
It can be tough for a new brand to build its reputation in China. The market moves so quickly and everyone wants the next big thing. Established companies can apply the same designs across different cars in their portfolio, but when we tried this with our previous generation of cars it turned out to be not so successful. Many of our models became nearly identical from the front end, and people often found it hard to tell our cars apart.
The challenge is that we are not like brands that have been around for a hundred years and already have a strong brand image. GAC is pretty new, so people don’t have a clear perception of us yet. We had to reflect on this, and for…
This content is available to subscribers only | Sign in
Unlock exclusive design knowledge, inspiration & connection.
Knowledge
Inspiration
Billed as $194 annually
Other currencies: £149 / €179 annually
Available to new subscribers only
Knowledge
Inspiration
Connection
Billed as $259 annually
Other currencies: £199 / €239 annually
Knowledge
Inspiration
Connection
Billed as $389 annually
Other currencies: £299 / €359 annually
Explore more subscription options.
For help with individual user subscriptions please contact:
Eric Ng
Eric.Ng@ultimamedia.com
For help with multi user subscriptions please contact:
Angela Yang
Angela.Yang@cardesignnews.com
This year’s EyesOn Design show was a continuation of a theme: great cars, great designers and good times – all for a good cause.
After just over three years at the helm, Ford’s chief design officer Anthony Lo is leaving the company
The Autodesk Innovation Forum brought together experts from Kia, Rivian and Porsche to explore the roles of AI and VR in design. Freddie Holmes reports
