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Zeekr on studio culture, interiors and starting from scratch

By 2023-07-11T12:05:00

Sergio da Silva head of interior design at Zeekr in Gothenburg 0219

Car Design News was in Gothenburg to visit Zeekr’s design studio and get hands on with its first European launches, the 001 and X

Only a couple of years into its journey, Zeekr has wasted no time in getting cars designed and on the road. Things kicked off in 2021 with the 001, a sleek premium sedan that landed first in the hands of customers in China, and then the 009 minivan not much later.

Since then the Geely subbrand has quickly established a presence alongside its colleagues in Gothenburg where the sprawling Geely design studio is based. Housing around 550 designers across multiple floors and brands, Zeekr accounts for about 125 of that headcount. Designed by Danish architects COBE, the 14,000 square-metre building consists primarily of glass but, with curtains hanging throughout the building, it remains a secretive operation. “We want there to be some mystique,” explains design lead Gustaf Guner, head of brand design at Zeekr as we walk the studio’s terrazzo halls…

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