Alfa Romeo has reimagined the 1967 33 Stradale supercar in a mission to create a new milestone in the brand’s history
If the casual car enthusiast were to be honest, Alfa Romeo design had lost its way a little bit, with the portfolio headlined by high-riding SUVs and crossovers. These are useful revenue-boosting models that are necessary to keep the brand alive, but will hardly stand as markers in the history books. Revealed on 30 August, the all-new 33 Stradale certainly puts things back on track.
Feeling more like a spoken word performance than a traditional product launch, the digital unveil began with a detailed history of Alfa Romeo’s motorsport roots. This would prove useful background information on the original 33 Stradale, a light, low-slung sportscar powered by a remarkable 2.0 V8 engine, which directly influences this new car by more than just its name.
Indeed, the inspiration is clear in all facets of the new design, from…
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