Cars

BMW previews radical new future at IAA

By 2023-09-06T11:11:00

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The Vision Neue Klasse is a strong indication of where BMW design is headed, with a real departure from the brand’s current look 

Other manufacturers may have consigned the three-box sedan to the dustbin of history, but not BMW. The storied brand from Bavaria not only sees life in the format, but envisions it as a platform for innovation.

Introduced to the media on September 2, ahead of its public unveiling this week at the 2023 IAA Mobility show, the Vision Neue Klasse sedan is a preview of BMW models for 2025 and beyond.

“The design of the Neue Klasse is typically BMW and so progressive it looks like we skipped a model generation,” explains Adrian van Hooydonk, head of BMW Group Design.

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