Cars

Mercedes-Benz reveals new design DNA with Concept CLA-Class

By 2023-09-18T10:35:00

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The Concept CLA-Class is the first EV built on Mercedes’ new architecture and debuts a fresh look for the brand’s forthcoming EVs

The next chapter for Mercedes-Benz design is here, and it begins with the Concept CLA-Class. Unveiled at this year’s IAA in Munich, the sporty five-seater coupe will be the first vehicle to use the company’s new MMA electric architecture, and also signals a new design approach for the three-pointed star. 

Gone are the soft, round silhouettes of the current EQ lineup in favour of more familiar, sensual proportions and surfacing. Head of exterior design Robert Lesnik, who spoke to us about this strategy last year in Paris, underscored that the design language of the current-generation EQs marked a transition period as the brand heads toward full electrification by 2030.

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Concept CLA-Class sports typically clean body sides and a shark nose front end 

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