Exclusive: Rob Melville on Ceer, Saudi Arabia and regional design
By James McLachlan2023-11-14T16:38:00
About 18 months ago, McLaren design director Rob Melville traded supercars for start-ups, joining Saudi Arabian brand Ceer. Car Design News caught up with Melville at the Doha Motor Show to find out what the British designer has been up to in his first interview since his appointment at Ceer. Spoiler alert, he’s been busy
It has been nearly 18 months since McLaren design director Rob Melville left the supercar brand to join Saudi-based start-up Ceer. Now based in Riyadh, Melville has been keeping a very low profile since leaving what he describes below as his dream job at McLaren. As for Ceer, well, it is the country’s first electric car brand, and the chairman is Crown Prince Mohammed Bin Salman Bin Abdulaziz.
The eagle-eyed Car Design News team spotted the mysterious Melville in the crowds at the Geneva Motor Show in Doha and asked the British designer what’s been occupying him of late.