Cars

Ben Payne on the new Lotus Emeya

By Trinity Francis 2023-11-14T11:51:00

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The Lotus Emeya is the brand’s third all-electric model and its first hyper GT. We caught up with VP of design Ben Payne to discuss the vision behind Emeya

The modern Lotus brand is a far cry from its origins in lightweight, compact sports car design but the new era is ushering in its reimagined look with all-electric, performance focused, luxury models. The Emeya is Lotus’ third electric model and its first hyper GT which is heavily influenced by the Evija hypercar whilst making subtle nods to the brand’s heritage throughout.  

Lotus’ rebirth is already proving to be a success as what was once a low-volume manufacturer is ramping up production to meet demand and breaking sales records month-on-month. The launch of the Emeya brings the company closer towards its sports car roots, and is likely to continue boosting sales as Lotus redefines itself as an EV manufacturer. 

We caught up with recently promoted VP of design Ben Payne to discuss the vision behind Emeya.

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