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Car Design Review X: Maximilian Missoni, Polestar

By 2024-04-03T08:00:00

DPS 1 Max M - sitting looking up 9554

Polestar design boss Maximilian Missoni shares his personal approach to design in this exclusive Car Design Review X interview   

E=MC2 is considered one of the most elegant equations ever created. Not because it looks good, but because it condenses a very complex set of information in a way that is simple and elegant. That’s the point. It’s not about stripping away content but communicating in an elegant, pure way. It’s the same in design.  

Let’s be honest, last year was challenging for Polestar, as we still only had one car on sale – the 2 – but simultaneously ramped up commercially for the upcoming cars. We launched two cars in the last 12 months, the 3 in October 2022 and the 4 in April 2023. Both will go on sale from the beginning of 2024 . We’ve also communicated two more cars in broad brush strokes – the Polestar 5 and 6 to follow soon after that. 

Besides that, we managed to make quite a splash with collaborations last year. Our project with…

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