SAIC’s Shao Jingfeng shares his personal approach to design in this exclusive Car Design Review X interview
The Cyberster is an incredibly important car for us and this year we chose to show it in public for the first time at Goodwood. My designers and I always go there. It’s like a big festival with new launches but also old cars I’ve never seen before. I really respect this kind of car culture in the UK and it helps me – and my design team – to understand the history of MG. It’s important to us. This year MG marks its centenary as a brand, so we needed a car to tell customers that MG is back. The Cyberster is that car.
I loved the process of taking the show car into production – I dreamed about this kind of project as a kid – but there were challenges along the way. In 2017 we launched the MG E-Motion concept, a sports car that was inspired by the MG B. Unfortunately that project fell through and that was a bad day for the whole team, but our London studio continued to explore this kind of project. In 2020 I once again tasked the team with showing something at the Shanghai motor show to really communicate MG’s future, and we got the Cyberster concept. We got super-positive feedback not only in China but globally and especially in the UK, so that was a green light for us.
This kind of car was also a great opportunity for…
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