Polish designer goes back to his roots with Izera EV
By Freddie Holmes2024-01-29T17:30:00
A partnership with Pininfarina and Geely will soon see the launch of a new, Polish-Italian designed electric vehicle. We caught up with head of design Tadeusz Jelec to find out more
After three decades with JLR alone and nearly four years running his own consultancy, Polish designer Tadeusz Jelec said to himself that he would retire around 2019. But car designers never really retire – most times it is simply a brief career break. Indeed, Jelec soon found himself back in the game but only because the right project had caught his eye: an opportunity to lead the design of a new Polish car brand.
“When I decided to retire, I felt like I had very much played a role in the creation of the UK’s automotive history,” he told Car Design News. ”But when I was offered the position with EMP, I thought, this is my chance to go back to my roots and create something of a Polish kind.”