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New Kuga is grown up but far from boring

By 2024-02-06T10:43:00

2023_FORD_KUGA_Sketches_4

Car Design News chats to the designers behind the new-look Ford Kuga 

Ford of Europe is on a mission to embrace its American roots. We first saw this with the redesigned Explorer, a stocky, upright SUV that felt more typical of the brand – and would not look out of place with an Eddie Bauer logo. The same could be said of the new Tourneo to a degree, and now it is the Kuga that has been given a makeover. This new generation has been reworked inside and out, and is described as being “more confident” than before. 

Like an unruly teenager making a statement, the Kuga’s launch colour is a bright green that completely bucks the trend for softer more pastel tones seen with other brands. But this is more than a phase, and the Bursting Green paint links to the brand’s new ’Adventurous Spirit’ design philosophy.

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“Colour is and has always been a vital part of our design DNA,” says Tilman Weickert, exterior paint designer at Ford. “And of course it is deeply routed in our rich heritage of creating iconic exterior colors such as Hot Magenta or Desert Island Blue.” Colour, he emphasises is

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