Designers

Pininfarina CCO: “We are in a moment of brand over product”

By 2024-03-04T16:04:00

Felix Kilbertus x James McLachlan Geneva 2024

Car design needs to break free from the shackles of ’brand’ says Felix Kilbertus, CCO of Pininfarina. Car Design News spoke to the designer at the Geneva Motor Show 2024

Car design needs to break free from the shackles of ’brand’ says Felix Kilbertus, CCO of Pininfarina. Car Design News spoke to the designer at the Geneva Motor Show 2024 to get his view on the current state of car design and why he is excited for the return of the mono-volume 

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