Car Design News looks at some of the design stories that may have gone under the radar over the past week. Read on for the latest from BMW, Bugatti, Maserati and more…
This week’s round-up includes some exciting new launches at the upper echelons of the automotive industry, some new generations, special editions and some innovation at the supplier level.
Bugatti Tourbillon
The Tourbillon movement is generally reserved for the very apex of watch design, offering peak performance and unmistakable beauty. It is a fitting name for Bugatti’s next successor to the Chiron and Veyron, which blends remarkable power output with sleek yet muscular exterior. It is also one of the few models in recent memory where the instrument cluster and steering wheel has been the centre of attention – for much better reasons than those with yoke steering wheels or pillar-to-pillar touchscreens.
Full release here.
New BMW X3
BMW says the latest generation of its mid-size SUV boasts ”greater sporting appeal, visual impact and versatility” than ever before. Sharper lines and glaring headlights, it certainly looks more aggressive than the friendly-faced generations prior.
Full release here.
Magna seating
Magna has won business with a Chinese OEM to supply a reconfigurable seating system that consists of fully rotating front seats paired with long rails, enabling a flexible layout for more in-cabin space.
Full release here.
Ferrari SUV and EV
The Purosangue has won the Compasso d’Oro award, with Flavio Manzoni accepting the honours in Milan yesterday. The award originated in Italy in the 50s and has been running ever since to recognise industrial design triumphs. At the same time, the company has just inaugrated the “e-building” in Maranello, a new factory that will make Ferrari’s first electric model alongside traditional internal combustion-engined cars and hybrids.
Maserati MC20s
Two limited-run MC20 special editions have been released to celebrate the brand’s return to motorsport, with special liveries and design elements inspired by the MC12 Stradale and MC12 GT1 Vitaphone. New cars aside – how good is it to have the MC12 grace your screens on a Friday?
Full release here.
Rivian takes on Pikes Peak
Following the reveal of the second-generation R1S and R1T earlier this month, Rivian will be pitting a quad-motor R1T up the 12-mile hill climb on 23 June.
Full release here.
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