Todd Willing is Ford’s new design head

Ford has appointed Todd Willing as its new head of design, overseeing both Ford and Lincoln brands globally. Effective August 27, 2024, Willing steps into the role, which has been empty since Anthony Lo’s departure in May 2024.

Willing is very much a Ford man. He began his career when he was fifteen through a work experience programme at Ford’s Australian design studio. The designer has been on staff at the US automotive giant since 2003, working on numerous programmes including the 2007 Mondeo, 2010 Focus, and 2017 Ford GT.

More recentley, as global design director for Ford Trucks and SUVs, he also guided the design teams behind the F-150, Ranger, Bronco and Maverick. Willing spoke to CDN at the launch of the Ford F-150 Lightning, the OEM’s electric version of the legendary truck. 

In a statement, Ford said: “Willing is a leader who grasps Ford’s unique history, recognises the forces of change, and can guide a team to create something new yet unequivocally Ford. Willing began with the company in 2003 and previously held the position of global design director for Ford Model e.”