Car design is entering a fascinating new era with more opportunities and challenges opening up than in any period in recent history. While digital design tools continue to unlock more efficient and collaborative ways of working, the advent of AI-driven design brings with it a host of questions about the future role of the designer. Sustainability continues to loom large as the industry wrestles with ideas such as how best to achieve circularity in design, how scalable alternative materials can be and whether they are quite as green as was first thought. Electrification marches on and, if recent work is any yardstick, designers are just beginning to experiment with new forms, both inside and outside the car.
To explore all this, Car Design News partnered with Konzepthaus to bring you a day of thought-leading design discussions and innovative skills workshops at the IAA MOBILITY. The conference took place on 4 September in the main exhibition hall, the event featured a host of industry experts who shared their thoughts on exterior and interior design; UX, AI, material innovation and much more. We also hosted two workshops which ran throughout the day alongside the main stage, showcasing cutting-edge digital design tools and software and material innovation and trends in CMF, respectively.
CMF innovation manager at Stellantis Danila Giordano explains the role of CMF in bringing together different design departments
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Career Experience: Business Consultancy, followed by Entrepreneurship. Built & sold several companies, the latter (prior to Ink Invent) being built around an innovative product in Medical Devices (Class III Medical Implants). Paul served as CFO/COO and Principal in negotiating the final exit deal to a global party.
Role with Ink Invent: CEO, Management Team: Executive Decision Making, Strategic Marketing, Patent Generation & Filing (in close cooperation with external support), Financial Management, Leading R&D efforts as a key (analytical) driver of efforts and priorities in output, Creative Problem Solver. Founded Ink Invent together with Jos Knoote in March 2018 (shortly after exit of previous company).
Fun Facts: 50% Kiwi (New Zealander), Gyrocopter Pilot, Wine & Food Enthusiast.
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Britta Morel heads Yanfeng's European CMF department, focusing on material research, sustainability, and trend analysis. She also provides customers with advanced and creative designs from concept phase until production.
Within her 19 years of work experience Britta worked for several global operating companies such as Mitsubishi Motors, Johnson Controls, Deutsche Telekom, and led Hyundai's car development for over 11 years, overseeing the creation of production and concept cars. She gained a holistic overview of color and trim design processes, from advanced research and material development to production and quality control. Britta holds degrees from Hochschule Niederrhein and Heinrich-Heine-University in Germany.
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With 35 years of experience in the automotive and aviation industry focusing on innovation and design, Richard has acquired diverse and rich experience working in 5 global companies (Ford, JCI, Yangfeng, Adient and Toyota Boshoku) in 6 countries (US, China, Japan, Korea, Germany and Italy) having led various organizations inclusing Design, Innovation, Marketing, Advanced Sales and Consumer Research throughout his career.
He is currently the Chief Branding Officer leading the advanced sales activity and corporate brand management and the Chief of the Interior Space Visioneering Field leading future innovation development at Toyota Boshoku Corporation in Japan.
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For the last 3 years at Konzepthaus, Oliver and his colleagues built-up the consulting branch of Konzepthaus – focusing on the optimization of Automotive Design processes, re-organizing the respective teams and making them “Future-proof”.
Before that, Oliver ran the Design operations of the Chinese EV start-up Byton with studios near Munich and Shanghai. This included all digital and physical modelling, project management and budgeting. Dispatching tasks between the Design studios and the Tech Center in California was one of the biggest challenges.
Prior, in his role as Design Director of Semcon in Germany, his department processed large number surfacing projects for many European OEMs from concept to Class-A.
Therefore, moderating today´s panel, Oliver can rely on his own experience in that field.
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Patrick Patrikios is a renowned sound designer in the automotive industry, specializing in creating immersive auditory experiences. His talents, however, extend far beyond revving engines and screeching tires. With a diverse portfolio, ranging from Britney Spears to Giorgio Moroder and Nicki Minaj, Patrick has played a pivotal role in shaping the sound of popular music. Currently, he holds the prestigious position of Head of Sound and Audio at FORSEVEN, where he continues to revolutionize the way we perceive sound.
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Christoph Sieber began his career journey at KKN Ingenieurbüro GmbH in 2001 in Zwickau, where he started in the role of a Strak (Class A) engineer for Volkswagen and BMW. His path led him to Munich in 2002, where he represented KKN as a liaison at BMW. Initially serving as the Class A lead for the company, he managed various BMW vehicle projects and initiated the establishment of KKN's Munich branch.
In 2008, he became a partner at KKN Ingenieurbüro & Co. KG, and from that point onwards, he built a team of 20 Class A / CAS Specialists in Munich. Assuming the role of CEO at KKN since 2017, he and his team have been accountable for over 50 percent of all exterior aspects for BMW AG, including diverse interior and motorcycle Class A projects in development and also marketing visualization.
From 2004 to 2019, Christoph held the position of Class A lead for all Rolls-Royce exterior projects, while also pioneering with his Team the Design-Technology Convergence Process for various companies. He played a pivotal role in establishing the Lighting Convergence Process for BMW AG as an external partner and directed various BMW special projects.
Motivated by his ongoing passion for design, he co-founded Muniq Design GmbH in 2019, alongside his partners. Their goal was to actively shape and influence the early stages of vehicle development. With his design and innovation team, he initiated the initial phases of forward-looking projects that will explore new perspectives and avenues in mobility.
Following the departure of the former founder of KKN and the merger of KKN and Muniq Design under Muniq Holding GmbH, Christoph Sieber has been the Co-Founder and CEO of the Muniq Group since June 2023, overseeing approximately 80 employees worldwide. The group encompasses Muniq Design GmbH Germany, Muniq Design Italia s.r.l., Muniq Design North America inc., and KKN Ingenieurbüro GmbH & Co. KG. Together, they oversee and guide the entire process of design-technology convergence under one umbrella.
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Dr. Frank J. Maile studied chemistry at the university of Stuttgart followed by a PhD at the Research Center of Pigments &amo; Paints (FPL e.V.) Stuttgart, Germany. In 1998 he received the Farbe+Lack award (Vincentz Network) and in 1999 he joined the pigments division of Merck KGaA in Darmstadt where he held several positions. In 2011 he joined Schlenk Metallic Pigments where presently he holds the position of a Global Technical Director. Dr. Maile is visiting professor for innovation management and focuses on Product Development & Design. Since 2015 he is a member of the advisory board of the Color Science Symposium (Smithers).
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Romain Chevalier, native from France, 42 years old, graduated from the Ecole Polytechnique and the Ecole des Mines in Paris, started his carreer at Renault Design department as a quality validation pilot. Soon he is taking the technical lead on Concept Cars and will be also Design Manager for the 2016 Renault Scenic. He's moving from the famous OEM in 2015 to become General Manager of a small company, Estival, building mock ups and concept cars for Automotive OEMs in Paris Aera. After a short mission as Advanced Design Exterior Manager at Stellantis at the end of 2022, he's now CEO of the well-known design House Technicon Design.
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